International Geo-Proxy Servers
If you’re using Search Engine Ranking software to check the Search Engine rankings of your website, the results you will see will be based on the country you are in.
But if the bulk of your potential site visitors are in different countries, they will see different results.
Or if you’re a SEM Pro checking site rankings for your clients overseas, the results in your reports will be different from what your client sees if they do their own manual search – even worse!
Some Search Engines allow you to tweak parameters to provide some level of “localisation”. Aside from having to remember and use the syntax every time, not all Search Engine Ranking software packages support it, not always for all the main Search Engines, and often do not work as expected.
But even then, as Search Engines compete to provide ever more relevant results, they are taking your physical location based on your IP address more and more into consideration regardless. Google for instance is more than likely to direct your queries to their nearest geographic Data Center whose index can be different to that in your target country.
So whichever way you slice it, there’s nothing like physicsally being in the actual country where your searches are being performed to see exactly where your site ranks – and your competitors’!
By using a Geo-Proxy Server, you can set your Search Engine Ranking software to execute the SE queries via the Proxy Server so that the Search Engine serves up the same results to you, as your visitors and clients see in that country.
Choose the Geo-Proxy Plan and countries that are suitable for you.
Gather Market Intelligence on Your Competitors
It’s not just SERPs that vary between countries. The Ads/Sponsored Links served up also vary. Even though Google does allow you to preview their Ads, you can’t click on them to see where they go! And not all Search Engines provide even that functionaility!
And as a SEM Pro you know you need to look beyond SERPs to see adverts on other strategic web sites. More and more advertising platforms are Geo-specific. Ads you see on a web site are often different in other countries.
So to see what your competitors are doing overseas, you have to be able to physically surf from that country.
By setting your Web Browser to use a Geo Proxy Server, you can surf the net as if you were in another country. You see what your prospects see and you see what your clients see. You can see what your competitors are doing, as well as seeing what happens (or doesn’t happen) to your own Ads overseas.