Trusted Proxies Blog
Dig much deeper and faster into Google, Yahoo & Bing
As early as 2012, big box retailers like Best Buy, Macy’s, and Walmart devised a way to geo-target smartphones of consumers nearby to send them timely coupons and advertisements.
For the first time, this enabled them to draw from a wealth of knowledge about an individual consumer, based on information about each person’s shopping history, location, and other personal data. This translated to a much better chance of actually closing the sale.
And apparently, these tactics have been effective, so effective that some marketers were reporting anywhere from a 300% to as much as a 600-700% increase in sales.
Have you ever seen the Donald Duck cartoon where he wakes up in his RV one morning and the alarm clock sets off a function that removes his duvet, his bed folds away and he is tossed into a bath tub? Disney pretty accurately predicted, in a comical way, how the IoT will affect our everyday lives.
A controversial question that almost every business owner that engages in search advertising will eventually ask his or herself; “should I outsource SEO to a marketing company or bring it in house”? Being that almost every business structure is different, it can be a really difficult and speculative question to answer... Fortunately, I’ve been on both sides of the fence; I know a lot about the pros & cons of handing SEO in-house as well as the pros and cons of outsourcing it. Today I’d like to share the benefits of outsourcing and insourcing SEO services to see how they can apply to real world scenarios that many business owners might find themselves in.
The past couple of months has seen intense discussion in the SEO industry evaluating Google’s Pigeon update and its effects on “Local” results. A major issue has been the volatility of the results (especially the “7-pack”) and sometimes contradictory conclusions of different commentators. In this article I want to present some of the findings from our own research, showing that we may not even be able to depend on some of the research data itself! When comparing data, it may be that we don’t even realise what we’re looking at may not be the same as local users are seeing for seemingly identical searches under the same conditions.
Google hates spam, but loves quality content - as Matt Cutts reminds us every 5 seconds. We may all be familiar with article marketing, onsite content marketing, link baiting, and things of a similar nature . . . but they’re a lot of work. I’m about to make it easy by combining all three. I like to call it the “Content Resource Center”, or CRC for short.
As much as 84% of the 1.28 billion people that get on Facebook monthly live outside of the U.S. Yet when Facebook execs checked their profits per user, they quickly realized a big gap.
As of 2013, Europe, Asia and “high-growth” areas around the world brought in only about 33% of the revenue that US users did.
When the latest Pigeon update came out about two weeks ago, Google cited offering accurate, more relevant local search as their goal.
What that would actually entail was a bit unexpected.
It’s a tipping point on a global scale.
A gateway to some serious international dispute.
Passed by the EU, the Right to be Forgotten requires major search engines like Google (let’s face it, mainly Google) to provide individuals the option to request removal of their personal information from search results.
Behind every big stage show, there’s a talented crew at work just around the curtain. And despite their tireless efforts to orchestrate the show, most often the only ones who are ever acknowledged are the ones in the limelight. Yet without the help of numerous other experts, the production would never have been possible.
Big data emerged in recent years as the shiny new toy of the marketing world.
It was exciting, expensive, and though it had actually been around for quite a while, captivated us with recent strides, creating an allure akin to the mystique of the latest iPhone series.
And not unlike overzealous children, we were quick to jump all over it.