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Why Mobile-Friendly is the Key to Local-Friendly

Smartphone ownership is on the rise, along with tablets and even the infamous ‘phablet’. With it, consumers have the freedom to run life on the fly—and make it work. They can find just about anything on a whim, all at the click of a few buttons. And with so many people on their phones searching, it also creates a golden marketing opportunity. No one knows this better than the gods of search: Google. In some of our other posts, we’ve noted the importance of keeping an eye on what moves Google is making. Not just because it will affect business and search, but because it often indicates a larger trend in marketing and/or search. 
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Guest Post: In-House or Outsourced SEO, What Do Our Clients Really Need?

 

A controversial question that almost every business owner that engages in search advertising will eventually ask his or herself; “should I outsource SEO to a marketing company or bring it in house”? Being that almost every business structure is different, it can be a really difficult and speculative question to answer...  Fortunately, I’ve been on both sides of the fence; I know a lot about the pros & cons of handing SEO in-house as well as the pros and cons of outsourcing it. Today I’d like to share the benefits of outsourcing and insourcing SEO services to see how they can apply to real world scenarios that many business owners might find themselves in.

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More Local Pigeon Complications


The past couple of months has seen intense discussion in the SEO industry evaluating Google’s Pigeon update and its effects on “Local” results.  A major issue has been the volatility of the results (especially the “7-pack”) and sometimes contradictory conclusions of different commentators. In this article I want to present some of the findings from our own research, showing that we may not even be able to depend on some of the research data itself!  When comparing data, it may be that we don’t even realise what we’re looking at may not be the same as local users are seeing for seemingly identical searches under the same conditions.

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Zooming Out: A Macro Perspective on Google’s New HTTPS SEO Ranking

Google’s recent announcement via their Webmasters blog that HTTPS will now be used as a search ranking factor has a lot of SEOs are scratching their heads.

Google webmaster trends analysts Zineb Ait Bahajji and Gary Illyes shared this on the blog:

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GUEST POST: How to Write & Publish Your Very Own Content Resource Center

Google hates spam, but loves quality content - as Matt Cutts reminds us every 5 seconds. We may all be familiar with article marketing, onsite content marketing, link baiting, and things of a similar nature . . . but they’re a lot of work. I’m about to make it easy by combining all three. I like to call it the “Content Resource Center”, or CRC for short.

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Facebook Targets Next Big Market With “Missed Call” Ads

As much as 84% of the 1.28 billion people that get on Facebook monthly live outside of the U.S. Yet when Facebook execs checked their profits per user, they quickly realized a big gap.

As of 2013, Europe, Asia and “high-growth” areas around the world brought in only about 33% of the revenue that US users did.

Why exactly?

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The Aftermath: Casualties and Lessons of the Local Pigeon Update

When the latest Pigeon update came out about two weeks ago, Google cited offering accurate, more relevant local search as their goal.

What that would actually entail was a bit unexpected.

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Right To Be Forgotten: The Smudged Line Between Privacy & Censorship

It’s a tipping point on a global scale.

A gateway to some serious international dispute.

Passed by the EU, the Right to be Forgotten requires major search engines like Google (let’s face it, mainly Google) to provide individuals the option to request removal of their personal information from search results.

 

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The Death Of The Laptop?

Will Microsoft’s Third Generation Surface Finally Send Laptops Six Feet Under?
Recently touted by Surface VP Panos Panay as “The tablet that can replace your laptop”, the latest incarnation of Microsoft’s “Dream the impossible” initiative landed in US stores and online last week to expectant and intrigued consumers. Everyone seems to have the same lingering question on the brain: will the latest version of the Surface mean game over for the traditional laptop?
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Internet Moguls Go Offline to Build Digital Experience

Behind every big stage show, there’s a talented crew at work just around the curtain. And despite their tireless efforts to orchestrate the show, most often the only ones who are ever acknowledged are the ones in the limelight. Yet without the help of numerous other experts, the production would never have been possible.

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Coming Down From Cloud Nine: Why Big Data Needs Small Data

Big data emerged in recent years as the shiny new toy of the marketing world.

It was exciting, expensive, and though it had actually been around for quite a while, captivated us with recent strides, creating an allure akin to the mystique of the latest iPhone series.

And not unlike overzealous children, we were quick to jump all over it.

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Trusted Proxies Global Reach

Did you know Trusted Proxies operates servers from over 60 different countries across the globe within over 200 Data Centers? We take a look at our Global Infrastructure and how it benefits our clients worldwide.

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Life Gamified: The Future of Mobile Marketing

What lofty insight do time-sucking apps like Angry Birds give us mobile marketers?

Well for one thing, this: that there are few things people love more than a good, mindless game.

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“Smart” Innovations Drive Paradigm Shift in Search

The evolution of search—spearheaded, of course, by Google’s latest moves—has been morphing at breakneck speed. This comes as no surprise, since the digital space seems to evolve at a rate unmatched by any other industry.


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2013 SEO Conference Round-Up

An overview of the conferences and events Trusted Proxies have exhibited and been represented at in 2013 across the globe
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Google and Location Localisation

I did want to provide screenshots and samples, but unfortunately time does not allow.  A lot of customers want this info and methodically gathe...
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Private Proxy Servers for Keyword Ranking Software Commercial

Fast, Reliable, Private Proxy Servers Designed Specifically for SEO’s Do your Keyword Ranking Reports take hours, or even days to run? You know that if you send too many automated queries to Google, Bing and Yahoo they’ll ban you, so you have to run your Keyword Ranking Reports in “Human Emultation” or “Be Nice to [...]
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Parallel Proxy Servers for Advanced Web Ranking Video Demo

You can make your Advanced Web Ranking Reports run much, much faster. You probably know that to avoid Google banning you, you have to run your AWR Reports in “Search Engine Friendly” mode – which means they take forever to run. To get around this, AWR lets you send your queries in parallel by using [...]

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